Radio Interviews and Features
Around World Food Week, the media are interested in speaking to experts about all different topics on the subject of food. If you have access to interesting and engaging spokespeople, then you could use the media interest in World Food Week to communicate to a UK-wide audience in a credible and trusted way.
Throughout World Food Week, there is an appetite for video content. This could be best world food recipes, ways to experiment with different cultures through food or a feature which includes B-roll footage of the general public taking part. Food is a popular topic and there is a huge demand for video content especially during this week. World Food Week is partnered with a video production company called TeleVisualise and all World Food Week partners get exclusive rates.
Radio and Online Competitions
Throughout World Food Week, there are many in the media that would be interested in content for World Food Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for World Food Week are restaurant vouchers, cutlery sets, kitchen utensils etc.
Online Coverage and Infographics
Online media are always on the look out for interesting content. During World Food Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.